WORK, EXPERIENCE, & SPEAKING SAMPLES

A few projects I’m proud of. Shout out to the awesome teams, clients, and collaborators that helped bring these to life.

Lyft - Transforming Cities & Building Brands

I led brand and city marketing for Lyft Bikes & Scooters, managing a team of 32 to connect 8 local brands (e.g. Citi Bike) with Lyft. We developed and launched national, seasonal, and always-on campaigns to increase social followers, improve awareness and drive consideration, exceeding annual membership goals by 36% before COVID. Some personal highlights included building a free teen bikeshare program with LeBron James, having our bikes join the Washington Nationals World Series parade, and launching a free membership program for essential workers.

J&J and Breville Australia - Design Thinking x Marketing

In 2018, I got super uncomfortable and joined a consultancy that facilitated brand strategy projects combining design thinking, rapid prototyping, research, and marketing to discover deep audience insights and validate innovation programs. In English: we brought real customers in the room with C-Suite clients to build breakthrough ideas, campaigns, and products. Highlights included helping Johnson & Johnson build an innovation communications plan, and unlocking novel ideas for Breville Australia to launch the toaster of the future. Below is a highlight from our work with Johnson & Johnson.

Adidas (Reebok) - Brand, Social, and Content Strategy

I led the agency team that worked alongside Reebok’s brand & digital marketing team to develop strategies and creative activations that infused all consumer interactions with storytelling, personalization, and interactivity to improve brand perception and drive sales. In 2017, we drove 5 Million+ page views, collected 70,000 emails, reached number one in search, and improved return visits/average cart amount. Our work won multiple Webby, Digiday, and Shorty Awards.

Our rapid response activation in support of Elizabeth Warren (and women everywhere) was Reebok’s top performing social post of all-time, received millions of earned impressions, and won a Shorty Award.

Adidas (Reebok) - Art of Speed

Reebok was re-entering the running performance category with the launch of their Flexweave technology.

They needed a creative platform and partnership to showcase the technology in an engaging way, build awareness, and test potential messaging and interest pre-launch. We launched “Art of Speed” to introduce the technology with top fitness influencer, Luis Badillo.

Pfizer - Breakthroughs.com

Most Americans don’t know a single scientist. But there is a growing movement to celebrate innovation and demystify science. We launched a brand innovation platform for Pfizer to join and drive this movement.

The site brings science innovation to life in an authentic, approachable way to pique curiosity and improve Pfizer’s brand perception. The site, and corresponding launch of Pfizer’s Instagram, drove nearly 1 million people to Pfizer’s ecosystem in the first year with high engagement, and received a Digiday Award nomination.

SPEAKING SAMPLES