I’m a marketer that thinks like a designer to build community and simplify complex ideas into engaging experiences. My expertise in content, social, and brand strategy mixed with experience in TV, design thinking, advertising, and tech gives me a unique POV on creating connections with audiences.
I’ve led teams (agency and internal) to develop successful campaigns for brands such as Lyft, TED, Adidas, Dell, and Johnson & Johnson. I’m currently head of strategy at Blue Hour Studios, a creative shop joint venture between Group Nine (Thrillist, NowThis) and Horizon Media.
I’m a teacher and coach at heart, which led me to mentor Techstars startups, teach digital marketing at General Assembly, and serve as a volunteer baseball coach for DREAM Harlem RBI.
My Interests: Experiencing the world with Kelly & Henry Higgins (the dog), making coffee, photography, hiking, Liverpool, Sixers (Trust the Process).
Contact: matt.higgins6@gmail.com